To learn how to create an Amazon list and share it, know that it takes three steps: create the list from any product page or the Lists menu, set it to public so others can see it, and copy the Share link (or a QR code) to send it anywhere. Amazon lists come in a few flavors, a private wish list, a shareable gift list, a commission-earning influencer list, or a list you build for someone else, and each shares slightly differently. This guide walks through all of them, plus how to control who can see your list.
Key takeaways
- To create an Amazon list and share it, build the list, set its visibility, and send the link.
- To create an Amazon list that earns commission, you need an approved Amazon Associates or Amazon Influencer account, not just a regular shopping list.
- To create an Amazon list for someone else, decide whether they will control it or just receive it, because that changes the setup.
How to Create an Amazon List and Share It
To create an Amazon list and share it, build the list, set its visibility, and send the link:
1. Create the list. On desktop or the app, hover or tap Account and Lists, then Create a List. Name it, pick a type (shopping or a gift registry style), and save. 2. Add items. On any product page, use Add to List and choose your new list. Items collect there until you remove them. 3. Set it to public. Open the list, go to its settings, and change visibility from Private to Public (Amazon calls this "Shared" or "Public" depending on the view). 4. Share it. Use the Send list to others or Share button to copy a link, generate a QR code, or send by email and social. Anyone with the link can then view it.
The whole process takes a couple of minutes. The one step people miss is visibility: a list left Private cannot be opened by the person you send it to, so always confirm it is Public before sharing.
How to Create an Amazon List for Commission
To create an Amazon list that earns commission, you need an approved Amazon Associates or Amazon Influencer account, not just a regular shopping list. A standard wish list does not pay you; only affiliate links and Influencer shoppable content do. Here is the path:
- - Join the program. Apply to Amazon Associates (link-based) or the Amazon Influencer Program (a storefront with shoppable lists), and get approved.
- - Build shoppable lists. In your Influencer storefront, create Idea Lists or list-style pages grouping products around a theme (for example, "home office starter kit").
- - Use your tagged links. Every product must carry your affiliate tag so qualifying purchases through it earn a commission. Sharing a normal list link earns nothing.
- - Disclose clearly. You must state that links are affiliate links; this is both an Amazon requirement and an advertising-disclosure rule.
The difference is the account, not the list feature. Without an approved affiliate or Influencer account and properly tagged links, no list earns a commission, no matter how many people buy from it.
How to Create an Amazon List for Someone Else
To create an Amazon list for someone else, decide whether they will control it or just receive it, because that changes the setup:
| Goal | How to do it |
|---|---|
| Suggest gifts to a friend | Build a public list, then send them the share link so they can buy from it |
| Set up a list on their behalf | Create it in your account, keep it public, and share it, or help them make one in their own account |
| Group gifting (classroom, event) | Use a public list with quantities so multiple people can claim items without doubling up |
| A registry (baby, wedding) | Create an Amazon registry, which shows what is already purchased so nobody buys duplicates |
For anything ongoing that belongs to another person, it is cleaner to help them create the list in their own account, so the items, addresses, and purchases live under the right login rather than yours.
Ready to turn shoppable lists into real revenue?
Building lists that actually convert, whether for a storefront, a registry, or an affiliate catalog, is a merchandising skill, and it is one we run at scale. Shaazford manages ecommerce growth for 130+ brands with $50M+ in client revenue managed and 98% partner retention. If you want shoppable content that sells, not just sits there, talk to Shaazford. *Publish with all five schema blocks: Article, FAQPage, BreadcrumbList, Person (Shahryar Ali), Organization (Shaazford).*