Is Amazon Brand Registry free?

Yes. Enrollment in Brand Registry costs nothing. The only expense is registering a trademark with your local trademark office, or filing one through Amazon's IP Accelerator if you do not already have it.

Do I need a registered trademark to enroll?

You need an active registered trademark or, in most marketplaces, a pending application filed through IP Accelerator. The brand name or logo must match what appears on your products and packaging exactly.

How long does Brand Registry approval take?

Once your trademark is in order, the application takes about fifteen minutes and most approvals land within a few days after you return the verification code Amazon sends to the trademark contact.

What does Brand Registry protect against?

It gives you tools to remove listing hijackers, counterfeit sellers, and intellectual property infringers. Add-on programs like Transparency and Project Zero strengthen that protection to near real-time.

Can one enrollment cover multiple Amazon marketplaces?

Yes. You can extend your Brand Registry protection to multiple countries and marketplaces from the same enrollment, as long as your trademark is valid in those regions.

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