If you want to know how to sell event tickets on Shopify in 2026, the short answer is that you use a ticketing or events app from the Shopify App Store to handle attendee capacity, ticket delivery, and check-in, while Shopify runs the checkout and payment. Gift cards and vouchers work differently: gift cards are a built-in Shopify feature, and vouchers are usually handled as products or with a dedicated app. The key is matching the right tool to each intangible product, because tickets, gift cards, and vouchers each behave differently at checkout and after the sale. Here is how to set up all three.
Key takeaways
- To sell event tickets on Shopify, use a dedicated ticketing or events app, since a plain product listing cannot manage capacity, unique ticket codes, or check-in on the day.
- To sell gift cards on Shopify, use the built-in gift card feature, which is available on Shopify plans and needs no extra app to get started.
- To sell vouchers on Shopify, first decide what the voucher actually is, because the word covers two different things and each is set up differently.
How to Sell Event Tickets on Shopify
To sell event tickets on Shopify, use a dedicated ticketing or events app, since a plain product listing cannot manage capacity, unique ticket codes, or check-in on the day. Work through these decisions:
- - Choose a ticketing app. Browse the Shopify App Store for one that fits your event type, then confirm it handles capacity limits, QR or barcode tickets, and a scanner for entry.
- - Set capacity and tiers. Early-bird, general, and VIP as ticket types, each with its own price and quantity cap so you never oversell a room.
- - Automate delivery. Tickets should email automatically after checkout with a scannable code, no manual sending.
- - Plan check-in. Confirm how you will scan on the door, whether by app or a printed list, before the event.
- - Handle refunds and transfers. Set a clear policy and make sure your app supports name changes or resends.
Match the app to the event. A one-off workshop and a recurring multi-date festival need very different ticketing features.
How to Sell Gift Cards on Shopify
To sell gift cards on Shopify, use the built-in gift card feature, which is available on Shopify plans and needs no extra app to get started. Set them up like this:
1. Enable gift card products. Create gift cards in your admin with fixed denominations, a custom range, or both. 2. Make them easy to find. Feature gift cards in the main menu and around checkout, especially before holidays and peak gifting seasons. 3. Offer digital delivery. Digital gift cards send by email instantly, so they sell right up to the last minute. 4. Let buyers schedule and personalize. A delivery date and a message turn a gift card into a real gift. 5. Track the liability. Outstanding gift card balances are money you owe in product, so watch redemption in your reports.
Gift cards are pure margin at the point of sale and pull in new customers when recipients redeem. Merchandise them, do not bury them.
How to Sell Vouchers on Shopify
To sell vouchers on Shopify, first decide what the voucher actually is, because the word covers two different things and each is set up differently:
| Voucher type | What it is | How to sell it |
|---|---|---|
| Prepaid value voucher | Like a gift card, redeemable for value | Use the native gift card feature or a gift card app |
| Service or experience voucher | A booking for a class, treatment, or session | Sell as a product, then fulfill and schedule separately |
| Discount voucher / code | A promotion, not a product | Create as a discount code, do not sell it as a product |
The mistake is treating all three the same. Prepaid vouchers should behave like gift cards, experience vouchers behave like bookable products, and discount codes are marketing, not inventory.
Ready to turn your store into a booking and gifting engine?
Selling tickets, gift cards, and vouchers profitably, the right apps chosen, checkout built for AI search, and gifting merchandised for peak seasons, takes real operating experience. Shaazford has managed more than $50M in client revenue across 130+ brands, with 180% average growth in six months and 98% partner retention. We run Shopify growth for established brands under one strategy, with senior Amazon agency directors and flat pricing, never a percentage of your ad spend. If you are ready to scale, talk to Shaazford.