If you want to know how to sell on Amazon and Shopify at the same time, the short answer is that you keep Shopify as your central hub, connect Amazon as an additional sales channel through an integration, and sync your products, inventory, and orders so one catalog powers both. Done right, you reach Amazon's massive buyer base while still owning a branded store and your customer relationships. Done wrong, you create two disconnected stores that fight each other on stock and price. Here is how to connect them, run them, and keep them in sync.
Key takeaways
- To sell on Amazon and Shopify together, treat Shopify as the single source of truth and Amazon as a demand channel plugged into it.
- To sell on Amazon with Shopify, connect the two through a trusted Amazon integration app, since Shopify's own built-in Amazon channel has been retired.
- To sell on Amazon through Shopify smoothly, get inventory, pricing, and order sync right so the two channels never contradict each other.
How to Sell on Amazon and Shopify Together
To sell on Amazon and Shopify together, treat Shopify as the single source of truth and Amazon as a demand channel plugged into it. The two platforms play different roles, and the strategy is to let each do what it is best at:
- - Shopify owns the brand. Your store, your design, your email list, your customer data, and your margins with no marketplace referral fee.
- - Amazon owns reach. Millions of high-intent shoppers who trust Amazon checkout and Prime delivery.
- - One catalog feeds both. Manage products in Shopify and push them to Amazon so you are not maintaining two separate inventories by hand.
The goal is not to pick one. It is to use Amazon for discovery and Shopify for the durable, higher-margin brand relationship, without doubling your workload.
How to Sell on Amazon With Shopify: Connecting the Channel
To sell on Amazon with Shopify, connect the two through a trusted Amazon integration app, since Shopify's own built-in Amazon channel has been retired. The setup follows a clear sequence:
1. Open the accounts you need. You need an active Shopify plan and an Amazon Seller Central professional selling account. 2. Install an integration app. Choose a well-reviewed Amazon connector from the Shopify App Store to bridge the two. 3. Authorize and map. Link your Seller Central account, then map your Shopify products to Amazon listings or create new ones. 4. Set channel rules. Decide pricing, which products go to Amazon, and how fulfillment is handled. 5. Go live and monitor. Publish, confirm listings are active, and watch the first orders flow back into Shopify.
The connector is the bridge. Pick a reputable one, because a flaky integration causes the exact oversell and pricing errors you are trying to avoid.
How to Sell on Amazon Through Shopify: Syncing Catalog and Orders
To sell on Amazon through Shopify smoothly, get inventory, pricing, and order sync right so the two channels never contradict each other. This table shows what to keep aligned and why:
| What syncs | Why it matters | Watch out for |
|---|---|---|
| Inventory levels | Prevents overselling the same unit twice | Set a buffer so a sales spike does not strand you |
| Pricing | Keeps margin intact after Amazon's referral fee | Price Amazon to absorb fees, not to undercut your store |
| Orders | One dashboard to fulfill and track | Confirm fulfillment method maps correctly (FBA vs your own) |
| Product data | Consistent titles, images, and details | Amazon has stricter listing rules than Shopify |
Get these four in lockstep and Amazon becomes a clean extension of your store instead of a second job.
Ready to run Amazon and Shopify as one growth engine?
Multichannel only works when catalog, pricing, and fulfillment stay in sync and each channel has a clear job. That orchestration is exactly what Shaazford does for brands every day. We have managed more than $50M in client revenue across 130+ brands, with 98% partner retention, running Amazon and Shopify under one strategy instead of two disconnected stores. If you are ready to scale both channels, talk to Shaazford.