To learn how to sell on Amazon US, start with one fact that saves months of confusion: there is no separate "Amazon USA" marketplace. The United States store is simply Amazon.com, the largest Amazon marketplace in the world, and you reach it by opening one Professional or Individual seller account. From there the path is the same for everyone: register, list your products, pick a fulfillment method, and turn on demand. You do not need to be a US citizen or resident to begin. Below is the order that works, whether you are next door in the US or across an ocean.
Key takeaways
- To sell on Amazon US, open a seller account at sell.amazon.com and complete four setup steps in order.
- The biggest decision when you sell on Amazon USA is fulfillment, and there are two routes.
- Yes, you can sell on Amazon in the US without living there, and thousands of sellers do it through Amazon Global Selling.
How to Sell on Amazon US
To sell on Amazon US, open a seller account at sell.amazon.com and complete four setup steps in order. The account itself is global; the store you are selling into is the US one.
- - Choose your plan. The Individual plan charges per item and suits testing. The Professional plan carries a flat monthly fee and unlocks advertising, bulk tools, and the Buy Box, which most serious sellers need.
- - Verify your identity and business. Amazon asks for a government ID, a bank account that can receive US dollars, a chargeable card, and tax details. Non-US sellers complete a short tax interview instead of a US filing.
- - Add your first listing. Match an existing product or create a new one with a clear title, benefit-led bullets, and clean images.
- - Pick how you ship. This choice, covered next, decides most of your cost and speed.
The pattern is deliberately boring: register, verify, list, fulfill. Do those four cleanly and you are live in the biggest ecommerce market on earth.
How to Sell on Amazon USA With FBA or FBM
The biggest decision when you sell on Amazon USA is fulfillment, and there are two routes. Fulfillment by Amazon (FBA) means Amazon stores, packs, and ships for you and makes items Prime-eligible. Fulfilled by Merchant (FBM) means you ship every order yourself.
| Factor | FBA | FBM |
|---|---|---|
| Who ships | Amazon | You |
| Prime badge | Yes, automatic | Only via Seller Fulfilled Prime |
| Best for | Small, fast-moving items | Large, heavy, or slow items |
| Main cost | Storage plus fulfillment fees | Your own warehousing and postage |
| Control | Lower | Higher |
Most new sellers start with FBA on their fastest sellers because the Prime badge lifts conversion, then move bulky or slow items to FBM to protect margin. You can mix both in one account.
How to Sell on Amazon in the US from Another Country
Yes, you can sell on Amazon in the US without living there, and thousands of sellers do it through Amazon Global Selling. The requirements are practical, not geographic:
1. A bank account that receives US dollars, or an approved currency service such as Amazon Currency Converter. 2. A valid international credit card. 3. Product compliance with US regulations for your category (safety, labeling, and any required certifications). 4. A plan for import and US-based fulfillment, usually FBA so Amazon handles the last mile.
The trade-offs are real: import duties, longer restock times, and returns handled across a border. But the upside is access to the deepest pool of Amazon shoppers anywhere, without a single storefront.
Ready to launch on Amazon US the right way?
Winning in the US store means listings built for AI-era search, fulfillment that protects margin, and ads that compound rather than leak. Shaazford has managed more than $50M in client revenue across 130+ brands, with 180% average growth in six months and 98% partner retention. We run US Amazon growth for established brands under one strategy, with senior Amazon agency directors and flat pricing, never a percentage of your ad spend. If you are ready to scale, talk to Shaazford.